Project Overview

Emperor Nutrition is a Dutch sports nutrition brand focused on premium-quality supplements and performance-driven products.

The project involved the creation of a complete brand identity and the design and development of a dedicated eCommerce platform. In addition to the online shop, the scope included product presentation and physical packaging design to ensure a consistent brand experience across digital and physical touchpoints.

Approach

The eCommerce platform was designed to communicate strength, quality, and premium positioning through a dark, high-contrast visual language and bold typography. Product presentation played a central role, with a strong focus on visual hierarchy, clarity, and ingredient transparency.

The website structure was built to support clear product categorization, detailed product pages, and a smooth purchasing flow. Navigation and layout decisions were made to keep the focus on the products while maintaining ease of use across devices.

Alongside the digital platform, product packaging was designed to align with the brand’s visual identity, reinforcing consistency between the online experience and the physical product.

Special attention was given to:

• Brand identity development (logo, colors, typography)
• eCommerce product structure and navigation
• High-impact product presentation and imagery
• Packaging design and print-ready assets
• User experience across desktop and mobile
• Performance and responsiveness

Result

The final result is a cohesive brand and eCommerce system that combines strong visual identity with a clear and functional shopping experience. The platform provides a solid foundation for presenting premium nutrition products online, while the packaging design reinforces brand recognition beyond the digital environment.