Project Overview

Taxi Amsterdam Banerra is a transportation company based in Amsterdam, the Netherlands, offering local and international taxi services.

The project involved the creation of a complete brand identity and the design and development of a website focused on fast booking, clarity of service, and ease of use for customers.

Approach

The website was designed with a strong emphasis on speed, clarity, and reliability — key values for a taxi service. A bold visual identity and high-contrast layout were used to ensure immediate recognition and readability across devices.

Beyond the visual layer, the platform required functional booking capabilities. A custom taxi booking form was implemented to allow users to quickly submit ride details, locations, and service requirements. The form structure was designed to minimize friction while collecting all necessary operational data.

The site architecture was built to be intuitive and fully responsive, ensuring a smooth experience on both desktop and mobile devices.

Special attention was given to:

• Brand identity and visual consistency
• Taxi booking form structure and logic
• Clear service presentation and calls to action
• User experience across desktop and mobile
• Performance and responsiveness

Result

The final result is a clear, conversion-focused website that combines branding with functional booking capability. The platform provides Taxi Amsterdam Banerra with a solid digital foundation for customer inquiries and service requests, while maintaining speed, clarity, and ease of use.