Project Overview

Artflor by Flowers & Powers required a complete redesign and technical rebuild of its online shop to support a growing product range, customization workflows, and performance-driven marketing.

The project included a full website revamp, custom WordPress and WooCommerce development, advanced SEO implementation, and Google Ads setup to create a scalable, conversion-focused eCommerce platform.

Approach

The webshop was redesigned and rebuilt with a strong emphasis on structure, performance, and extensibility. Beyond visual refinement, the platform required custom functionality to support product variations, user interactions, and backend efficiency.

Custom WordPress plugins were developed to extend WooCommerce functionality and streamline internal processes, ensuring flexibility without reliance on bloated third-party solutions.

In parallel, the website architecture was rebuilt with SEO as a core foundation rather than an afterthought, and paid advertising was integrated to support immediate traffic and conversion goals.

Special attention was given to:

• Custom WordPress plugin development
• Advanced WooCommerce customization
• User experience across desktop and mobile
• SEO-friendly site architecture and content structure
• Google Ads setup, tracking, and conversion alignment
• Performance optimization and responsiveness

Result

The final result is a fully customized, high-performance eCommerce platform built on WordPress and WooCommerce. The website combines refined branding with tailored functionality, strong organic visibility, and paid traffic support, providing a robust foundation for ongoing growth, marketing, and optimization.