Project Overview

This project involved the design and development of a dedicated branch website for Exotic Cars Dubai, a luxury car dealership specializing in high-end and exotic vehicles.

The website was created as a standalone digital platform, intentionally aligned with the visual identity of the main Exotic Cars Dubai brand at the request of the owners. The main corporate website itself was developed separately and was not part of this project scope.

Approach

The branch website was designed to closely follow the branding, visual language, and positioning of the main Exotic Cars Dubai website, as directed by the owners at the time of development. This ensured brand consistency across locations and customer touchpoints.

The platform was built as an independent system, with its own structure and functionality, while maintaining visual alignment with the parent brand. Custom listing structures were implemented to support detailed vehicle information, pricing, and inquiry flows.

Since the project’s completion, the main Exotic Cars Dubai website has undergone branding changes. The branch website reflects the branding and design direction as it existed during the time of development.

Special attention was given to:

• Brand-aligned branch website architecture
• Vehicle listing and inventory structure
• Filtering, comparison, and search functionality
• Clear inquiry and contact flows
• User experience across desktop and mobile
• Performance optimization for visual content

Result

The final result is a responsive, standalone branch website that delivered a premium browsing experience while adhering to the brand guidelines provided at the time. The platform provided a scalable foundation for managing vehicle listings and customer inquiries, independent from the main corporate website.