Project Overview

Miss Malalam is a fashion brand developed for a designer based in Kenya, with a focus on elegance, cultural identity, and distinct visual presence.

The project involved the creation of a complete brand identity, designed to translate the designer’s vision into a refined and recognizable visual system.

Approach

The brand identity was developed with careful attention to balance, symbolism, and refinement. The logo design incorporates subtle references to the brand’s origin and cultural background, while maintaining a clean and contemporary aesthetic suitable for the fashion industry.

Typography, color palette, and layout were selected to support a premium and timeless feel. The visual system was applied consistently across printed materials to ensure clarity, recognition, and professional presentation.

Special attention was given to:

• Logo design and visual symbolism
• Color palette and typography selection
• Brand consistency across applications
• Print and stationery design
• Visual clarity and refinement

Result

The final result is a cohesive brand identity that reflects both the designer’s roots and a modern fashion sensibility. The branding provides a strong foundation for recognition, communication, and future brand development across physical and digital touchpoints.