Project Overview

Sarah Akouk Abaya is a Dutch fashion brand specializing in elegant abayas. The project involved the transition from a physical retail presence to a fully functional online shop, built to support product presentation, secure transactions, and scalable online sales.

The scope included the design and development of a custom Shopify-based eCommerce platform, with a focus on brand consistency, usability, and performance.

Approach

The Shopify store was designed and configured to reflect the brand’s refined aesthetic while ensuring a clear and intuitive shopping experience. Custom theme development and layout adjustments were implemented to support visual storytelling, product clarity, and conversion-focused navigation.

Special attention was given to product structure, checkout flow, and mobile usability. Payment gateways were configured to support secure transactions, and the overall site architecture was optimized to support organic visibility and long-term growth.

Special attention was given to:

• Shopify theme customization and configuration
• Product structure and collection architecture
• Checkout and payment gateway setup
• Mobile-first user experience
• SEO-friendly page structure
• Performance and conversion optimization

Result

The final result is a fully responsive Shopify eCommerce platform that combines a strong visual identity with a streamlined purchasing flow. The platform provides a solid foundation for online sales, customer engagement, and future expansion, while maintaining clarity, performance, and ease of use across devices.